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National Car Hire Company, Alpha Group, Consolidate at 444 Queen St

From their early days in 2006, as a small player in the Brisbane car hire market, Alpha Group have expanded to become a national provider of car hire, finance and airport parking services.

Alpha Group has now grown to over 100 staff within Brisbane alone, however, have been forced to spread their headquarters across two different buildings within the Brisbane City, until now.

The company decided that in order to secure more practical conditions for the business, it was time to relocate to a new building that could accommodate their needs. Having all staff within the same office, maintaining a healthy workplace culture and creating a positive work environment for staff were key goals to be achieved through relocation.

The business enlisted Caden to identify a new office space to unify their 45 current staff under one roof.  A specific strategy was put in place for Alpha Group to ensure their brief was met as closely as possible. Through Caden’s extensive knowledge of the market and close relationships with Landlords, Alpha Group’s inspection experience was positive and the company were quickly able to find a perfect space at 444 Queen Street.



Following a review of viable options, 444 Queen St was identified as a standout property. The Landlord, Abacus Property, were able to model the deal financially, to give the tenant a full fit out created by Archway Commercial Interiors, plus meet their rental parameters. Alpha Group felt that 444 Queen Street was a great value opportunity, receiving half of a high-rise floor within the largely refurbished building, brand new lift lobby and custom built office fit out agreed upon by the landlords offer. This arrangement aligned perfectly with the company’s brief.

The company were attracted to the space as it provided the best lift presence and had the dominant aspect of the floor. Compared to some of the competing buildings, Alpha Group had no questions in choosing 444 Queen Street’s offering.

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Contact David Prosser on 0412 700 365 or email for more information or to see how Caden can help you find the perfect office for your business.